The Value of Creative

How do you view art?

Is it something peripheral to your life, or is it integral? I propose that we cannot do without art and creativity. It has a value that crosses cultures, races, and wide oceans and passes down through the sands of time. Art that captured the imagination of Renaissance Italy is still viewed today and has been seen by countless people with an impact that has lasted centuries. The political and social influence of many of these pieces of art changed the societies they were part of, challenging old belief systems, ousting tyrannical rulers, instigating riots, or releasing spiritual peace.

What about the art of today? Whether it be an amazing illustration, a strong identity system, an impactful short film, a catchy song or poem, or many other outlets of creativity, real art... true art, has the ability to astonish it's viewer, bringing new patterns of thought, and bringing about change.

The value of creativity runs deep. It helps us see the world with new eyes. But how can this idea be applied to our everyday? The color of the shirt you chose to wear could just be a regular blue pinstripe, or it could be red and symbolize your participation in the "Go Red for Women" campaign. And what about Lance Armstrong's "Live Strong" armbands? The creativity of that idea changed society and soon everyone wore them for many different causes. Without this strong innnovative idea this cause would have gone unnoticed by many.

And what about the application of creative to your profession? Strong creative catches your eye and bring buyers to your product or market. If you choose to do without great creative your customers and your investors suffer. I believe that every person has creativity in them, but some have invested their lives in making it a career. I know that I can add and subtract but in hiring an accountant I'm entrusting my finances to someone who knows numbers much better than I. Choose to put value on what a creative person can do for you today.

Good creative brings change but great creative brings revolution.